SILVERFOX launches API - AGE POSITIVE INFLUENCER
2017 is the year of the age positive movement - there, we said it!
Age is becoming less and less of a factor in consumer behaviour - it's become tribal. Why should interests and activities be dictated by your birth date?
Our influencers blow up stereotypes of the older market. We know Australians over 50 are active consumers and our fastest growing segment. They're socially engaged, seeking out new experiences, feeling 'amortal' and spending over half a billion dollars every day.
We've signed some incredible new talent who embody this idea. Here's a taste:
- Yvonne Tozzi: matriarch of the Tozzi family, former supermodel, media commentator and cancer survivor
- Nadine Bush: creative director at Durie Design (of Jamie Durie), home and lifestyle expert having worked for many years in magazines. She's also featured in Camilla campaigns and is in demand as a mature age model
- Michele Aikin: YouTube influencer of SoFineAfter40, attracting on average 20 and up to 90K views. With a background as a commercial makeup artist, her mission is to make women feel better than ever in their 40s, 50s and beyond.
APIs reach the Australia's most valuable and affluent tribes and make credible media spokespeople because they're worth talking about themselves!!
What are you waiting for? <Download their profiles>