You can't define people by age anymore as consumers. It's about mindset and common values. It's become tribal. Brands that succeed will adopt a generation-less approach.
Beth Bentley, Head of Digital Strategy & Innovation, Weiden and Kennedy
At SILVERFOX we believe style is ageless and that successful campaigns consider the customer at the centre of everything.
We can help you engage the worlds most influential, financially independent, well travelled and discerning generations, through relevant, aspirational model choices and strategic consulting.
As featured by...
Brigitte Warne - Co-Founder & MD
Brigitte heads up SILVERFOX MGMT, bringing a wealth of experience and insider’s view of the modelling industry, gained
through 10 years as a professional model.
Brigitte’s passion is for fostering a more ‘age-positive’ culture, both in Australia
and overseas. She works closely with talent to develop skills and alongside brands to help create more socially
representative and balanced campaigns.
Prior to founding Silverfox, Brigitte was a serial entrepreneur in the health and
Georgia Branch - Co-Founder & Strategist
With a background in retail and consumer PR and integrated marketing, Georgia co-founded SILVERFOX with the intent to change the conversation between customers and brands. It's time to start engaging the huge cohort of style conscious shoppers, largely being ignored.
Georgia leads the brand strategy side of the business, helping brands grow their age-positive agenda and grow their sales.
It's time for an agency that exclusively represents talent and models over 30 years old. 50% of the Australian population is over 37 years old. The wealth of those aged 55+ is growing more quickly than any other age group. Over 65s today control 30% of total wealth in Australia – despite the GFC. Brands continue to chase the affections of the young, while simultaneously saying 40 is the new 30, 60 the new 50 or even the new 45. It’s time for a change. Our mission is to represent Australia’s most in-demand models.
Those well-travelled trailblazers, whose beauty and intrigue transcends age. It’s time for models over 30 to sell the sizzle, walk catwalks and be the face of beauty campaigns – and not only as a PR stunt. Read more about the state of play in the industry today on our blog.
We represent mature commercial models, mature fashion models, mature male models, mature female models based in both Sydney and Melbourne. We're a boutique classic model agency based in Sydney. Helping brands target the country's most influential audiences is our passion. Contact us to find the right models for your job.
If you're a Silverfox waiting to be discovered, join us, we'd love to hear from you.