SILVER PAPER: 01 ADVANCED STYLE AND THE SILVER DOLLAR
Australia’s own Advanced Style movement is underway.
“I never wanted to look young. I wanted to look great.” – Joyce Carpati, 80
Ironically, the local fashion and beauty industry largely ignores our ageing population, who are wealthier and more style-aware than ever.
Globally, brands are tapping into this undervalued niche; locally, the over 60s market is ripe for the taking.
We suspect 2016-17 will be the year this global trend hits our shores report. Join us as we explore how brands can seize this opportunity.
Click here to download the full report. Happy reading!